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How can I request explicit consent from a recipient who has provided implied consent?

6.17. How can I request explicit consent from a recipient who has provided implied consent?

The steps below require that you have previously indicated that the recipient has provided implied consent.  Click here for instructions on setting an address book entry as having provided implied consent.

(Note: These settings only have an effect if you have enabled the setting to "Send email only to recipients who've given consent.")

  1. In the main menu at the top of the page, click on "Contacts":

    Contacts

  2. Click on a contact who has given consent to receive email from you:

    Click the contact

  3. Near the bottom of the contact's info, click on "Show Advanced Options":

    Show Advanced Options

  4. In the area labeled "Consent History", toward the right side of the page, click on "+ Request Consent":

    Request Consent

  5. In the resulting dialog box, click the "Send Email" button.  (Click the "Preview" button first if you'd like to see the email that will be sent):

    Send Email

  6. At the top of the page you'll see a brief message confirming that your request has been sent:

    Success

The recipient of the consent request will have three choices:

  1. The recipient can ignore or delete the email. No changes will be made to your Marketing Center address book. You will be able to send them another consent request in the future.

  2. The recipient can click a link in the consent-request email to provide explicit confirmation that they want to receive email from you.  The link will take them to a web page where they can confirm their consent.  When that is done, the address book entry for the recipient will be updated, and the consent expiration period (if any) will be changed to never expire.

  3. The recipient can click the "Unsubscribe" link in the consent-request email.  If they choose to unsubscribe, you will no longer be able to send email (including additional consent requests) to their email address from your Marketing Center account.  There are no Marketing Center settings to override a recipient's wish to unsubscribe.  Only the recipient can choose to resubscribe.

Please note that this functionality is meant to help you comply with CASL (Canada) and CAN-SPAM (U.S.), but this functionality is not meant to guarantee compliance. The consent/opt-in requirements are only one element of these laws.

For more information about Canada's CASL law, click here.

For more information about the U.S. CAN-SPAM law, click here

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