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I have recipients who have provided consent for me to email them. How can I set their address book entry to indicate they've provided consent?

6.16. I have recipients who have provided consent for me to email them. How can I set their address book entry to indicate they've provided consent?

Follow the steps below to indicate that a recipient in your Marketing Center address book has provided consent to receive email from you.  (Note: These settings only have an effect if you have enabled the setting to "Send email only to recipients who've given consent.")

After logging in to the Marketing Center:

  1. In the main menu at the top of the page, click on "Contacts":

    Contacts

  2. Click on a contact who has given consent to receive email from you, but has not yet been marked accordingly in your address book:

    Click to edit contact

  3. Near the bottom of the contact's info, click on "Show Advanced Options":

    Show Advanced Options

  4. In the area labeled "Consent History", toward the right side of the page, click on "+ Request Consent":

    Request Consent

  5. Near the bottom of the resulting dialog box, click on "Manually Enter Consent":

    Manually Enter Consent

  6. In the box labeled "How did you obtain consent?", enter a note. (E.g. "Recipient provided email address in guest book at open house" or "I sold their previous home.")

  7. On the menu labeled "Expires in", set an expiration period.*

  8. Click the "Save Consent" button:

    Save Consent

  9. Click the "Save" button:

    Save

* Set an expiry period for implied consent (you've previously done business together, they mentioned verbally that they would like to receive email from them, they've sent you email etc.)   For explicit consent, obtained via email, no expiry period is needed.  Click here for instructions on how to request explicit consent.

Please note that this functionality is meant to help you comply with CASL (Canada) and CAN-SPAM (U.S.), but this functionality is not meant to guarantee compliance. The consent/opt-in requirements are only one element of these laws.

For more information about Canada's CASL law, click here.

For more information about the U.S. CAN-SPAM law, click here

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