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I'm using a Yahoo! or AOL email address in my profile. Email I send through the Marketing Center is no longer being delivered. Why?

6.23. I'm using a Yahoo! or AOL email address in my profile. Email I send through the Marketing Center is no longer being delivered. Why?

What's Changed:

In April of 2014, Yahoo! and AOL started using the "reject" feature of Domain-based Message Authentication, Reporting & Conformance (DMARC.) These are the only major email providers we're aware of that are currently using the "reject" feature of DMARC.  For smaller email providers, if you suspect this issue may be effecting you, ask your email provider's support team if they are "using the reject feature of DMARC, like Yahoo and AOL do?"

Yahoo! and AOL made this policy change to combat the spoofing of email addresses, but as a result, these changes prevent users on those networks from successfully using their email address as a "From" address on email sent via other networks.

In other words, if you use a Yahoo! or AOL email address in your Marketing Center profile (also used for your login) then it is likely that you can no longer successfully send email from your Marketing Center account to yourself, and/or you've likely seen a significant spike in the number of bounces in the statistics for premium email and Campaign events you've sent from the Marketing Center.

The impact of the use of DMARC by Yahoo and AOL is not limited to our systems. These changes are impacting email services worldwide. 

For information from Yahoo! about this issue, see "Email service providers can't send to / from Yahoo addresses."

For information from AOL about this issue, see "AOL Mail updates DMARC policy to 'reject'"

What you need to do: 

We recommend that you stop using free or entertainment-class email addresses on your Marketing Center account, and replace it with a business-related email address.

Business class email services are more focused on solutions that ensure the highest desirability rate for your email, while free and entertainment-class email services are more focused on providing free service to the most users with the lowest possible overhead.  

Additionally, when using a business-related domain name for your email, with every email you send, your email address will be advertising your business (instead of providing free advertising for the free or entertainment-class email service you were using previously.)

For instructions on changing the email address on your Marketing Center profile, please see: How do I add or change my personal contact information? 

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