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Why is there a charge to send email from the Marketing Center?

6.3. Why is there a charge to send email from the Marketing Center?

You can still send — for free — an unlimited number of Marketing Center projects to yourself and then forward to your contacts using your own email software (such as Outlook or Gmail).

To send your project to one or more contacts in your address book from within the Marketing Center, there is a fee of 3-cents per email (USD). However, if you purchase the eMail Marketing ehancements, you can send up to 2,500 emails per month at no additional cost.

The email charge gives you access to the Marketing Center email engine, which allows you to send email to anyone or everyone in your Marketing Center address book, and helps you with CAN-SPAM Act compliance with features like an automated "unsubscribe" link for recipients.

Unlike sending your email through Outlook or Gmail, sending email through your Marketing Center account will give you access to email tracking. You can see how your email is doing by viewing detailed reports on the number and percentage of your emails that were opened, the number and percentage of your emails that were not delivered (bounced) as well see which recipients have unsubscribed. These are big features for a very small investment.

For more information about the Premium Enhancements, click here.

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