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What is a "QR code" or "matrix barcode"?

2.22. What is a "QR code" or "matrix barcode"?

Barcode designs take advantage of smartphone technology to optimize your clients' experience, allowing you to seamlessly connect your print and online marketing. Clients use a barcode reader application on their smartphones to scan the barcode on your project, which directs them to a website with more information about your listing or business. It's a great way to tie your favorite print marketing pieces to your online marketing strategy, without skipping a beat.

Barcode designs are available for both Flyers and Postcards. To utilize this feature, simply create a custom barcode using an online barcode creator, save the barcode to your computer, and upload it as an image in the design's barcode space. You can choose from multiple types of barcodes. The samples shown in our Design Gallery use QR (Quick Response) codes, like the one shown below.

Scan with your smartphone or click to mimic scanning

For more information please see these related entries:

Can I use a QR code or other matrix barcode in my projects?

How can I create a QR code image to share a project I created?

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