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How can I remove the EHO (Equal Housing Opportunity) logo from my marketing materials that are not being used to market property?

2.16. How can I remove the EHO (Equal Housing Opportunity) logo from my marketing materials that are not being used to market property?

EHO Logo

If you are using a design template for something other than promoting a property (e.g. personal promotion or recruiting) and would like to remove the EHO logo from the project you may do so.

When creating or editing a new project based on a design template which is intended for marketing properties, the first page you see when creating or editing a project (the "Info" page) will include a checkbox labeled "Yes, include the Equal Housing Opportunity (EHO) logo in this project." Uncheck that box to omit the EHO logo from the project.

Omit EHO logo

Please note: If you are marketing a property within The United States, you are required by law to include the EHO logo or slogan on all marketing materials for that property. The Fair Housing Act, Title VIII of the Civil Rights Act of 1968, Appendix I to Part 109 - Fair Housing Advertising, requires the use of the EHO logo or slogan on all advertising materials for residential real estate for sale, rent, or financing. Specifically, it reads:

"ยง 109.30 Fair housing policy and practices.

In the investigation of complaints, the Assistant Secretary will consider the implementation of fair housing policies and practices provided in this section as evidence of compliance with the prohibitions against discrimination in advertising under the Fair Housing Act.

(a) Use of Equal Housing Opportunity logotype, statement, or slogan. All advertising of residential real estate for sale, rent, or financing should contain an equal housing opportunity logotype, statement, or slogan as a means of educating the homeseeking public that the property is available to all persons regardless of race, color, religion, sex, handicap, familial status, or national origin. The choice of logotype, statement or slogan will depend on the type of media used (visual or auditory) and, in space advertising, on the size of the advertisement."
Source (PDF, 113KB)

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