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How can I include the EHO (Equal Housing Opportunity) logo on my marketing materials?

2.15. How can I include the EHO (Equal Housing Opportunity) logo on my marketing materials?

EHO Logo

The EHO (Equal Housing Opportunity) logo is built-in to all design templates which are intended for the marketing of properties. In most designs you'll find the EHO logo near the agent information panel on the design, or near the disclaimer.

The Fair Housing Act, Title VIII of the Civil Rights Act of 1968, Appendix I to Part 109 - Fair Housing Advertising, requires the use of the EHO logo or slogan on all advertising materials for residential real estate for sale, rent, or financing. Specifically, it reads:

"ยง 109.30 Fair housing policy and practices.

In the investigation of complaints, the Assistant Secretary will consider the implementation of fair housing policies and practices provided in this section as evidence of compliance with the prohibitions against discrimination in advertising under the Fair Housing Act.

(a) Use of Equal Housing Opportunity logotype, statement, or slogan. All advertising of residential real estate for sale, rent, or financing should contain an equal housing opportunity logotype, statement, or slogan as a means of educating the homeseeking public that the property is available to all persons regardless of race, color, religion, sex, handicap, familial status, or national origin. The choice of logotype, statement or slogan will depend on the type of media used (visual or auditory) and, in space advertising, on the size of the advertisement."
Source (PDF, 113KB)

Design templates which are intended for other uses, such as recruiting or greetings, like holiday ecards, do not include the EHO logo.

If you are using a design template for something other than promoting a property (e.g. personal promotion or recruiting) and would like to remove the EHO logo from the project, please click here.

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